Product Description
Straight hair begins before the heat. Advanced haircare smooth intense ultimate straight boosting pre-conditioner is infused with rich proteins that start smoothing hair before you use your iron. Boost the vitality of pin-straight locks for sleek style that’s intensified.
Brand Story
By L’Oreal Paris
Relaxes strands from root to tip
Formula reacts with heat for maximized straightening effect
Infused with pro-keratin for smoother, sleeker strands
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